March of the Penguins

Adorable. There are so many wonderful things about this poster. This poster, unlike lost in translation, does a good job of giving more information in the title and tagline

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Making this poster good was very important. It is not the normal type of movie you would see in a theater so making the poster this awesome was a good move.

The implied lines of the image are beautiful. They really lead your eye around the image and back the other way again. It is even more perfect that the penguins are looking at one another and their bodies create a nice curve around the image. So perfect.

One thing this poster does that normally doesn’t work that well is the bolded letters. Normally it is not recommended to bold some letters and not others it generally creates disconnect. But this is a way to do it and do it well. By stacking the title and making sure March and Penguins are bolded and on top of one another connects them ad makes them flow and stand out. All the words in all caps also help this flow better. It also works because of the length of the title and being able to have two bold words and two not.

This poster can’t get more perfect. I would hang this on my wall and I would see this, because of the poster.