This is ok. It isn’t bad, but it isn’t great. It doesn’t tell me much but it doesn’t deter me. This poster relies too heavily on the fact that Bill Murray is in the movie. Of course that is a good selling point but the viewer needs to be given a little bit more than just an actor and a five words. In this case the words are redundant even. Lost in translation is the title and the words read, “Everyone wants to be found.” It is saying the same thing twice. Together they are redundant. The title and phrase if on the same poster should tell you two things or at least one should expound upon the other.
The content of the photo, although not bad is vague. Yes you don’t want to be too specific but this is too vague and does not entice my imagination.
The one good thing about this poster is Bill Murray and his expression. They way he looks directly into the audiences eyes, is perfect. He demands your attention and draws you into the story. It is probably the only thing that makes you wonder. I can’t help but wondering what he is thinking and why he is feeling this way.
So good job Bill Murray he saved the poster.
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