This is a wonderful, intriguing, chilling poster. The font is lovely. The breaks in it reference the biohazard font and the smudges imply a problem or mess, something apocalyptic. The four red statements tell you all you need to know about the movie and the layout and style just enhance the gravity of the implications and the feeling of the poster and the movie. The expression on Clive Owen’s face as he looks through the class is one of worry and concern as well as resolve. The lines from the broken class are what lead you eye to the words. Your initial gaze goes toward Clive Owen’s face and the expression in his eyes. Generally eyes in any image are where your eyes go first. It is what people recognize as human, it is what they connect to first because your eyes truly are the window to your soul. The broken glass, referencing a broken dream, society, or hope, has beautiful lines that take your eye away from him and too the words and the title. It explains his expression and the font the words weight, meaning and understanding. Yes, font does have that power. Imagine those words written in the stupid curly font everyone likes to use. (If you ever want to be taken seriously don’t use that font. Most professionals will not appreciate it.) If it was written in that font you would be confused and the movie be given the wrong mood. Mood is incredibly important especially in a poster where all you have is a moment to capture a person’s attention and only a moment longer their interest.
This is a great poster for its mood and its incredibly appropriate font. In the visual world font is possibly the most important element in an image with words. Be aware of it. It can make or break a mood or a purpose.
No comments:
Post a Comment