This is a very vertical poster. And by vertical I mean the imagery. Most poster are more horizontal based so this is particularly attractive and interesting. And look at that creepy woman….. paired with that dark font you know this is some sort of thriller or possible horror movie. It also uses the rule of thirds, one third to the left with the woman in the door, two thirds with the words. If it were half and half your eye would not know where to go and it would have no movement in the image. The artists of this do a good job integrating the 1/3rd and the 2/3rd the vertical white lines reflected from the door and the water. The image works really well with the words and the title. As I mentioned the font matches the feel well and implies the proper context but the image also mimics the words. Dark water. Hey, looks what’s in the picture, dark water. And to make it more creepy that woman in the doorway, her gaze that is directly at the camera and the viewer makes it more creepy. The lines in this image are fantastic and this is one of the best divisions in a poster I have seen. The division between word and image is fluid and inventive. I have not seen the movie but by sources tell me the movie is pretty mediocre and doesn’t live up to the poster. I also watched the trailer and it look ok but when the threat is dark colored water……. That doesn’t seem horribly scary or terrifying. The trailer lacks what the poster has.
No comments:
Post a Comment