American Pie

The poster for American Reunion is pretty awesome. It is very simple and very dynamic. It uses white space and text very well.  The simple phrase at the top breaks up white space just enough.  The diagonal and angle of the stamp like letter is perfect. A diagonal is always a wonderful way to direct the eye and create interest. The pie replacing the “0” was a very good idea. The pie references the first movie and the other movie posters. The pie is a recurring image on all the promotional work. So, although this is simple it gets the idea across and makes it obvious to the fans of the movie what the movie is without overly stating the title. The way the “2” and “12” seem stamped implies a journey because of the travel stamp like lettering. This is nice because it can be any type of journey, emotional, physical or life journey.  The angle at which the picture of the pie replacing the “0” was taken also makes the poster more intriguing. It gives the picture more depth and draws the viewer in. The poster itself references the previous movie posters with its style and imagery. It is especially referential with the pie. The pie is iconic for the movies.

 The other posters in the promotional series are set up very similar to the earlier posters. The photo itself is actually the same as the original American Pie photo. The photo is just set off center and tilted to the side. This is probably the only poster without a pie. Since it is very similar to the original it works. Just by rearranging things a little and changing the sizing the poster look new.