Winnie the Pooh

This Winnie the Pooh poster is fantastic. It uses white space perfectly. It is primarily image and it works wonderfully. One of the reasons this is possible is because the characters are so iconic. Everyone recognizes the characters and so words are not necessary. By dividing the page into 1/3 white and 2/3rs white the rule of thirds is used and creates visual interest and by making the image of the characters small in comparison to the honey river it emphasize them and their journey. Their gaze looking up creates a line and makes them smaller. The way they are dressed and positioned lends itself to an adventure. . Pooh at the helm of the honey bucket references many explorers going off into the unknown. I have not seems the movie but it seems an adventure is evident.

The white space (space not dominated by image, so this includes the honey) it what creates most of the feel. It is slightly over whelming, but not necessarily in a negative way. It draws you in, but also makes you wonder what is contained outside the poster. The space creates so much intrigue and a definite feel and excited mood to the poster. 

Angles are important in this image, the tilt of the jar, the gaze of the characters. All the characters are looking and the angles are pointing up. It makes you wonder what they are looking at. They look so small but strong.  The poster makes you wonder what they are looking at the coloring give you a fun feel.

I had no intentions of seeing this movie, but the poster is so well done and so intriguing that now I think I will.

Contagion/SAFE

The treatments of a poster is another effect often employed in giving a feel to an image. In the case of the Contagion and Safe posters they both are text heavy and sport a very weathered look.  Text is very powerful. People react very strongly to it and in many cases will see text, or try to see text in abstract shapes. Words are incredibly powerful and recognizable. 

Both posters have a weathered look and feel. This mood is translated though the torn edges, seemingly crumpled dirty paper and faded rough edges. The mood is weathered, old, and struggling. It is a good feel for a movie that is apocalyptic and a movie that is about an abduction. Both posters give a rough feel and seem to reference some sort of struggle. All this is done with only text. Safe has a small image, but it does not give much information and is not the prominent image.

The safe poster is good and has similar feel and style as the Contagion poster. But, the Contagion poster is so much more intriguing. The way the word Contagion is created with the faded letters from well known important cities around the world. The horizontal vertical juxtaposition is very interesting. It visually keeps your eyes moving and emphasizes different things, the cities and the title. Then as a lovely finishing touch the bio-hazard photo at the top brings it all together. That small sign partially off the poster does so much. It sets the mood and gives most of the information. That sign tells you the importance of the listed cities and what is going on. The worlds of this image create a powerful image in the viewers mind. Being able to create such a powerful image and concept with so few words is wonderful. This poster is so powerful visually and within its implications. Working with all text is difficult, but this poster is a wonderful example of how to handle it.