Tuesday, September 27, 2011

Drive


This movie poster came out somewhat recently. It is for the Drive. The poster I am referring to is shown above. It is very dynamic. The image is both intriguing and thought provoking. It leaves the viewer wondering, what the movie is about, what the man is doing and the meaning of the scorpion. Ryan Gosling poses with his back facing the camera. This pose emphasizes his jacket and the scorpion on his back. The emphasis must mean it is important. His outstretched arm creates a nice diagonal to the picture. It draws your eye from the yellow scorpion to the edge and up to the words. The yellow in the figure in the window also helps draw your eye away from the scorpion focal point and up to the title. The complimentary color scheme of yellow and purple tints, tones and shades, along with a nice white neutral is pleasing to the eye. The colors don’t cause any sort of discomfort. They are rich and calm. The yellow is what draws your attention because it is brightest and used the least around the image. The bold font is perfect for the single word title. The title being in all caps leaves it imprinted in the viewers mind. His face reflected in the mirror shows a small bit of emotion and the distorted reflected image gives the perception of some sort of problem, or confusing situation. The lighting is also striking. The main light source from the side creates a very dramatic feel.  Although this poster doesn't give a whole lot of information about the actual movie the viewer does know Ryan Gosling is in it, it was in competition, and the viewer also gets a good feel for the mood or overall feel of the film. This is a very dynamic poster with a well depicted and emphasized mood and sense of mystery. 

1 comment:

  1. Along with all the aspects of this posters that you pointed out, I really like the blue arrow image resting on his arm pointing to the title. It blends well yet obviously tells you to look at the title. To me, it is almost shouting... remember "DRIVE". If I could make a change to this poster it would be the color of the title "Drive". I like the font and size but the white is too bold for me. I would ever so slightly gray or yellow it. Nothing drastic but enough to soften the color.

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