50/50

50/50

   The promotional movie poster for 50/50 starring Joseph Gordon-Levitt and Seth Rogan has a wonderful design. The image conveys a lot of emotion, but is clear and simple. There is minimal text on the image and the expressions of the actors are the focus. The coloring is even muted. The muted color puts the focus on the facial expressions and the emotion. The actors are arranged in a diagonal. Diagonals in images are very dynamic and wonderful to use when possible. They are two main diagonal lines in this image that draw your eye in a line across the page from top of the heads to the words, and also from shoulders to the faces. Because the title is a number, and we are used to seeing words it does not have to be terribly prominent. The break from the norm is enough to make us notice. Its position set off by the white box at the bottom is emphasis enough. The grey toned words set the title apart from the other words and off the white background.

   The action in the picture is intriguing. The type of action, the shaving of his head, makes you wonder about the content of the movie. The facial expression further emphasis this. Why does Seth Rogan look skeptical and maybe disgusted? Why does Joseph Gordon-Levitt look worried and focused? What is causing these actions? This image provokes thought and makes the viewer wonder. It invites the viewer into the story. The simple words at the top are in a calm, all caps font set off by their white coloring. They are not large but because of the diagonal lines they are noticed. The simple tagline is enough. In combination with the expressions lets us know this will be an emotional, yet entertaining movie. This will most likely attract viewers. It tells just enough information to be interesting without overdoing it. This is a close up image is simple in comparison to most other posters and because of that will stand out amongst the rest. Thus far this movie seems well advertised. The poster is well done, nontraditional, and the trailer is out there without being over played. 

Drive

This movie poster came out somewhat recently. It is for the Drive. The poster I am referring to is shown above. It is very dynamic. The image is both intriguing and thought provoking. It leaves the viewer wondering, what the movie is about, what the man is doing and the meaning of the scorpion. Ryan Gosling poses with his back facing the camera. This pose emphasizes his jacket and the scorpion on his back. The emphasis must mean it is important. His outstretched arm creates a nice diagonal to the picture. It draws your eye from the yellow scorpion to the edge and up to the words. The yellow in the figure in the window also helps draw your eye away from the scorpion focal point and up to the title. The complimentary color scheme of yellow and purple tints, tones and shades, along with a nice white neutral is pleasing to the eye. The colors don’t cause any sort of discomfort. They are rich and calm. The yellow is what draws your attention because it is brightest and used the least around the image. The bold font is perfect for the single word title. The title being in all caps leaves it imprinted in the viewers mind. His face reflected in the mirror shows a small bit of emotion and the distorted reflected image gives the perception of some sort of problem, or confusing situation. The lighting is also striking. The main light source from the side creates a very dramatic feel.  Although this poster doesn't give a whole lot of information about the actual movie the viewer does know Ryan Gosling is in it, it was in competition, and the viewer also gets a good feel for the mood or overall feel of the film. This is a very dynamic poster with a well depicted and emphasized mood and sense of mystery.