Wednesday, November 30, 2011

Spider-Man



Oh how I love Spider-Man. My love for Spider-Man is as vast as the oceans. Haha Just kidding, but I really do love Spider-Man. I enjoyed the first run of movies but I’m pretty sure this new reboot is going to be way better. Spiderman is supposed be more witty and sarcastic than Toby Maguire’s version. I think Andrew Garfield will be more suited to the role.

The new and old posters are very similar. But, I like the old one better. The whole half black half red thing aside I don’t think it is necessary for words on the image. The Spider-Man logo is so iconic it isn’t necessary. Putting words make is almost insulting to the audience’s intelligence. It is important not to be awkwardly obvious, it is insulting. Other than the words both are similar in style, though the newer one (the one on the left) if more vibrant and lit from the front.

In the case of the new poster the words are not even clear. They are ill placed. The highlight on the words makes them even harder to read than does the thin small font. I really can’t believe no one thought that was a bad idea. It is so obvious. You can’t even read it. The 2012 is probably the only acceptable text.

Though the font and style of the words are atrocious I will see this movie. Mostly because I still love Spider-Man regardless of what silly things people do to his logo. 

Paris, Je'taime



This is an interesting poster because it really isn’t a photo. It is more of an emblem or logo. The image is created with a million little Eiffel Towers in the shape of a heart. It like the weathered look of the paper, it’s different. The border created by the words all around is really intriguing. The reds with the pink under tones are very nice.

The border on this poster is a great idea. Borders in my opinion are generally better off broken but when the poster is mainly text and a very strong well developed graphic element a border may actually be a good idea. Making the border words breaks the border up so it isn’t too harsh. A solid border would be way less effective and distracting from the overall message and feel of the heart element. Even though this poster is in French I think its simplicity and subtle complexity can speak to everyone. Images surpass language barriers.

I would see this movie just out of curiosity. I want to know if it is as visually stunning and creative as the poster.

The Help


Haven’t seen this movie, though I heard it was good. Plus, it has Emma Stone, so that’s a step in the right direction.

This is a nice poster, and not because it uses my favorite complimentary color scheme. I also love how the title is so large. Most posters keep the title more in the middle range. It is nice to see one that is obviously prominent and a picture that supports. Another thing I really like about the text is how the “the” is enclosed between the “H” and “L”. It is compact and clever. I love it great idea. The yellow monochromatic background is a good setting, subtle, and emphasizes the title.

The best part of this is probably the way the character is positioned. Although they are staged they almost don’t look staged and each stance tells us something about the characters. Their positioning and head levels also create a nice curved implied line that helps your eye travel around the page. Their dress colors even flow well with the image. The attention to color is much appreciated in my eyes. I love it.

The tagline “change begins with a whisper” is perfect. It tells us just a bit more about the movie and emphasizes the title and positioning of the characters. This poster is subtly genius and I love it. Perfect. Absolutely great. I really hope the movie is a well done and fantastic as this poster.

Wall-e



Pixar can do no wrong. Except with Cars, that was a mistake. But that is beside this point. Wall-e has a sweet poster. It is so cute, so pretty, and interesting. The Wall-e character is adorable. His raised waving and hand and wide eyes looking at the viewer are captivating. What is amazing about this is the expression depicted in a little robot. This robot is made of junk, yet it is still adorable. Good job Pixar. Other than their excellent character development the color scheme is perfect. It is a complimentary color scheme consisting of Blue and Orange and since Wall-e is a little orange the emphasis is on him. Excellent. The giant edge of the planet that can be seen in the background is also a wonderful element. It keeps your eye drawn in a circle and thus keeping it focused within the poster, and frame.

The way the title is written is also great. The font is very mechanical. The dot between the “wall” and the “e” gives even more of a techy feel. The name itself wall-e is cute and the red around the “e” was a nice touch. The word and image work well together and really give you a feel for the movie.

I haven’t seen it all the way through, but the part I did watch was adorable, entertaining and visually stunning.

Even though Wall-e is adorable and pretty great it doesn’t look likely he is anywhere near as awesome as this dynamic robot duo J

Singin' in the Rain


 I really like the font for these posters. I actually like that the designers used a text effect (that swooshy wavy motion the words make). With this particular poster it’s cute and very fitting to the movie and rest of the poster. I would say most of the time you are better off using a different style font rather than a shaping of the word effect but in this particular case, it was a good idea. It goes with the dancing singing story line.
Another good thing about these is the movement. Energy leaks from every pore, just like the rain J 

Energy exudes from their faces and body language. Gene Kelly holding onto the light post singing is drawing the viewer in and involving then in his experience with the body language. The yellow slicker poster does the same. Both are eye catching because of the positive emotions they make people feel. Just like the song and dance numbers! http://www.youtube.com/watch?v=D1ZYhVpdXbQ

These posters have more to offer than just energy, good design. I will be hanging this on my wall!

Tuesday, November 29, 2011

March of the Penguins


Adorable. There are so many wonderful things about this poster. This poster, unlike lost in translation, does a good job of giving more information in the title and tagline
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Making this poster good was very important. It is not the normal type of movie you would see in a theater so making the poster this awesome was a good move.

The implied lines of the image are beautiful. They really lead your eye around the image and back the other way again. It is even more perfect that the penguins are looking at one another and their bodies create a nice curve around the image. So perfect.

One thing this poster does that normally doesn’t work that well is the bolded letters. Normally it is not recommended to bold some letters and not others it generally creates disconnect. But this is a way to do it and do it well. By stacking the title and making sure March and Penguins are bolded and on top of one another connects them ad makes them flow and stand out. All the words in all caps also help this flow better. It also works because of the length of the title and being able to have two bold words and two not.

This poster can’t get more perfect. I would hang this on my wall and I would see this, because of the poster. 

Lost in Translation


This is ok. It isn’t bad, but it isn’t great. It doesn’t tell me much but it doesn’t deter me. This poster relies too heavily on the fact that Bill Murray is in the movie. Of course that is a good selling point but the viewer needs to be given a little bit more than just an actor and a five words. In this case the words are redundant even. Lost in translation is the title and the words read, “Everyone wants to be found.”  It is saying the same thing twice. Together they are redundant. The title and phrase if on the same poster should tell you two things or at least one should expound upon the other.

The content of the photo, although not bad is vague. Yes you don’t want to be too specific but this is too vague and does not entice my imagination.

The one good thing about this poster is Bill Murray and his expression. They way he looks directly into the audiences eyes, is perfect. He demands your attention and draws you into the story. It is probably the only thing that makes you wonder. I can’t help but wondering what he is thinking and why he is feeling this  way.

So good job Bill Murray he saved the poster.